Why Are Great SEO Services Expensive & Hard to Find? TRUE or FALSE: economist George Akerlof won a Nobel prize for his 1970 paper about the business of Search Engine Optimization? I’m sure you got that one right – it’s false, because the internet and SEO didn’t exist back in 1970. But he did write [...]
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Providing Search Engine Optimization services has never been easy if you’ve attempted to stay completely “white hat” i.e. follow Google’s marching orders to the letter. “Gray hat” and “black hat” techniques have always had more success, and your fellow SEO companies will look at you in awe, contempt and/or disbelief when you tell them you’re [...]
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Even alien civilizations have heard of Google’s infamous “Panda” and latest “Penguin” updates by now. But… just in case you have recently emerged from a simulated Mars space travel mission, what’s happened is this: February 2012 Google release Google Panda update to search algorithms in order to lower the rankings of low-quality websites. Reportedly this [...]
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Tom Critchlow posted a very visual guide to how they handle innovation within the 50-person Distilled team. Here’s the overview – and follow the link below the image to see the full post from Tom. A Visual Guide To Internal Innovation Within Distilled
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A common question for an SEO company – how much is SEO? SEOmoz ran a survey in December ’11 asking their SEO consultant and SEO agency readers for pricing-model and cost-structure information. With over 600 responses, the data is quite interesting. Here are Rand Fishkin’s Top 9 Takeaways from the results: Hourly SEO Costs Vary [...]
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